Head of Community and Audience Development

About us

The Fuller Project is an award-winning global newsroom dedicated to publishing groundbreaking reporting that catalyzes positive change for women. Since 2015, our reporting has helped end life-threatening practices, led to large scale releases of public data, and prompted the introduction of new legislation.

As it embarks on its next decade, Fuller is positioning itself to directly serve clearly defined audiences with a set of new editorial products to meet their needs. As Fuller does this work it will build greater capacity to storytell in different formats beyond text and engage closely with global communities seeking a more equitable world. 

We do not simply cover breaking news events. Instead, Fuller’s distributed global newsroom will continue to prioritise in-depth reporting that spotlights injustice and holds the powerful to account – stories that have the potential to shape the news agenda. At the same time, we intend to use our deep expertise to connect the dots – online and offline – between the main challenges humans face today, showing how these are invisibly and visibly impacted by gender and sexuality.

About the role  

The Head of Community and Audience Development will be a key member of the leadership team responsible for the growth and development of The Fuller Project’s audience. This is a key hire for The Fuller Project as it transforms itself to directly serve audiences through a range of journalism products and services. 

The Head of Community will sit at the intersection between the newsroom, business and operations and integrate the voice of the audience into the organization’s culture and processes, with the aim of identifying and developing new audiences, deepening engagement with existing audiences, and tangibly meeting the needs of those audiences. A critical early goal will be the design, launch and operation of The Fuller Project’s new membership program. 

This role will report to the Editor-in-Chief but will collaborate closely with the Director of Development, join regular update meetings with the CEO, and occasionally the board. Initially, this role will not have direct reports. As such, this role is both strategic and practical, but success that leads to organizational growth will require an evolution to more managerial responsibilities.

Key responsibilities

• Deliver, launch, operate and iterate The Fuller Project’s audience strategy and its new membership program
• Own KPIs associated with measuring audience growth and development 
• Oversee all of The Fuller Project community initiatives and activities 
• Conduct analyses and provide audience insights during editorial product development, launch and iteration cycles 
• Conceptualize, propose and steer tactical and strategic initiatives to develop and grow audiences for The Fuller Project’s editorial products and services
• Remain deeply informed and across market and audience trends, paying particular attention to relevant case studies and examples beyond journalism sector
• Work closely with the development team to identify revenue opportunities
• Influence editorial decision making with relevant insights and analysis 
• Regularly review The Fuller Project’s use of third-party social and media sharing platforms to assess performance against strategy
• Communicate clearly internally and externally what Fuller’s audience strategy is and how it serves our mission and vision

Pay

The salary range for this full-time position is $77,000-$95,500 benchmarked against DC/NYC cost of living. The actual salary from this range will be based on the candidate’s experience and qualifications as well as their geographic location.

The Head of Community role is offered in the first instance as a one-year contract.

It is a full-time, remote staff role with benefits. For candidates based in countries outside the US, The Fuller Project works with an Employer of Record to employ staff members and provide benefits.  In addition to a competitive salary commensurate with experience, benefits may include (subject to country requirements and availability): 

• Annual leave and paid public holidays
• Paid parental leave
• Phone and communications stipend
• A commitment to an inclusive and diverse work culture
• Professional learning and development opportunities 
• Private medical insurance support

Qualifications

• 5+ years experience growing audiences for editorial products and services 
• Has a vision for how audience-centered journalism can catalyze change or impact
• Demonstrated audience research and analysis skills
• Experience of managing and delivering projects to time and budget 
• Experience of successfully introducing new processes and practices to improve outcomes
• Familiarity with best practices for community management and growth
• Exceptional written and verbal communication skills
• Comfortable working in an agile, start-up like environment and adapting to change
• Comfortable working across cultures and timezones 
• Able to be hands on and drive the work forward in a small newsroom
• Experience building a new function within an organization preferred 
• Deep interest in gender equality

How to apply

Candidates should submit a resume, cover letter, and short document (max two pages) outlining their initial thoughts on how they would launch and deliver The Fuller Project’s new membership program as part of their application.

We are an equal opportunity employer, and we value diversity of all forms in our newsroom. We encourage people of all backgrounds to apply. You must have work authorization in your current country of residence.

Interested candidates should apply online by July 21. Applications will be reviewed on a rolling basis.