Have you heard of ‘AI Nudifiers’? They’re apps or websites that let users ‘undress’ people using AI, or paste their faces onto naked bodies in videos. Perhaps unsurprisingly, 99% of the victims are women and girls.
This year, these sites surged in popularity, largely because of search engines. But this shouldn’t have happened. Back in 2024, Google pledged to remove links to nudifiers from its search ‘at scale’, or bury the search results altogether. It failed. According to research carried out by Danish NGO Digitalt Ansvar, Google is lagging behind in the fight against AI nudifiers.
There is one piece of good news: earlier this year, Denmark passed a law giving citizens copyright over AI-generated images of them. It’s a novel way of holding deepfake sites accountable and shut down, no matter what Google does.
