How to Pitch Us
The Fuller Project is interested in excellent and enterprising stories on issues that affect women in the United States and globally.
Read below for guidance on what to pitch, how and to whom.
What makes a story a Fuller Project story?
The Fuller Project pursues stories around issues that impact women.
We don’t approach gender and women as beats per se—they are lenses through which we view politics and policy; the economy and labor; racial, social, and criminal justice; climate and environment; health and science; education and learning; violence and exploitation; and more.
We are primarily interested in stories that will raise awareness, have impact, and/or could spur accountability.
It’s not enough for a story source or character to be a woman. What is the clear women- or gender-oriented angle of your story? You should be prepared to make that clear in your pitch and in your story.
And if your reporting has relevant data elements or an investigative element, that’s a plus.
We don’t do breaking news, but in addition to deep dives, projects, and features, we’re interested in day 2, day 3, and day 4 stories. We hold a very high standard for commissioned work and usually take on only a handful of large projects every year.
We are not looking for profiles, essays, or op-eds. Please don’t pitch us these types of stories.
What are we looking for in a pitch?
- Be concise but meaty. Please fill out the entire pitch template (below) with enough detail to make your angle and approach clear.
- Pitch a story, not a topic. That means you have done your research and know who and what could be in your story. (We realize that could change as you do more reporting after you’ve received an assignment.) If you are pitching a narrative lede and feature, begin your pitch with a narrative lede. We want to get a feel for what kind of journalist you are from your pitch. Paint a scene for us.
- Know your nut graf, or at least, the hypothesis that centers your reporting. If you don’t, you’re probably not ready to pitch the story yet.
- Why is this story important? Why should readers care? Why does this story need to be told right now?
- Tell us what you know (and what you don’t yet know). Who will you interview, and do you already have access to those sources?
- Know what else has been written about the story you are pitching and address why you are uniquely placed to produce a differentiated story that addresses a new angle or moves the narrative forward.
The Fuller Project does not generally accept already written or reported stories. We work with journalists from story conception, through reporting, editing, and pitching to outside publishing partners, and on to publication.
How does The Fuller Project publish?
There are several ways The Fuller Project publishes work, including our website and newsletter as well as with respected news outlets and media organizations in the U.S. and around the world to publish, cross-publish and feature our reporting.
How much do you pay for freelance pieces?
The Fuller Project pays competitive rates for freelance work. The rate depends on the length and scope of the story, either based on a per word or project rate.
How do I submit a pitch?